Not everyone likes to read a lot of words. Some people relate more to photos or visual presentations, so why not make the most of the photos that you have. Direct people digitally to your blog or website.
I’m a relative newcomer to blogging, so I’ve learnt a lot from making mistakes. Photos tell a story much better than words sometimes and in nearly every post I use an image or two. I discovered that in a couple of my blogs (like this one), the traffic sources were mostly from people’s searches on images.
So here are three digital ways of increasing traffic that I’ve been learning to use.
1. Photos in blogs
I used to insert an image into my blog without actually naming it e.g. leaving it with the original upload identifier like “IMG_1234”. However, search engines also search on images, so imagine how many images there would be with “IMG_1234”.
Go to any blog or website with a photo on it, right mouse click on the photo, click on “Save Picture As” and you’ll see the title of the image, be it “IMG” or something else. When I first started, I just used the original photo identifier, but now I actually name the photo and add my name to it as well e.g. “Lake Powell, Arizona & Utah, USA – Fran West” (I still have a lot of photos to go back to and name properly).
Another thing that I do to the photo is put my name and website on it so that when people save onto their computer, my details are visible.
2. Slideshare
This is one of the free sites where you can upload various format files of your work e.g.
• Presentations: pdf, ppt, pps, pptx, ppsx, pot, potx (Powerpoint); odp (OpenOffice); key, zip (Apple Keynote),
• Documents: pdf, doc, docx, rtf (MSOffice); odt, ods(OpenOffice); Apple iWork Pages
• Videos: mp4, m4v, wmv, mpeg, avi, mov, mpg, mkv, ogg , asf , vob , 3gp, rm, rmvb, flv
People search in this site but you can also copy the embed code and paste it into your blog. The transcript of the document is printed below your upload and you can also copy this and paste it into your own blog. Make sure that you include your name and/or blog URL somewhere in the presentation.
Here's my Slideshare page - http://www.slideshare.net/AdventurerFran
Utah Parks
View more presentations from Fran West
3. Flickr
I’ve just started uploading some of my blog photos onto Flickr - http://www.flickr.com/photos/franwest. The photos have my name and also my website on them. In the actual description of the photos I include “This photo appears in (the URL of my blogs)” so if people like my photos they might want to read the blog posts which contain the photos. As a newcomer to Flickr, I still have a lot to learn but putting the photos into sets and joining groups related to the photos can lead to more people searching on your website.
These are just three ways to increase traffic to your site but in the end it does depend on how often you blog and what you blog about.
To prove a point, however, I stopped blogging on two of my websites to see if traffic was still coming to the sites and in what form. In both this blog and http://utahparks.blogspot.com, the traffic sources have continued to be image searches, so imagine how much more traffic I could have had if I’d kept posting regularly to the blogs and inserting more photos.
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